Bibliograph

The He-Man effect, how American toymakers sold you your childhood, Brian "Box" Brown

Type

Label

The He-Man effect, how American toymakers sold you your childhood, Brian "Box" Brown

Language

eng

Bibliography note

Includes bibliographical references (pages 253-258)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

The He-Man effect

Nature of contents

bibliographycomics graphic novels

Oclc number

1336702039

Responsibility statement

Brian "Box" Brown

Sub title

how American toymakers sold you your childhood

Summary

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"--, Front jacket flap

Target audience

adult

resource.variantTitle

How American toymakers sold you your childhood

Classification