Bibliograph

Becoming Trader Joe, how I did business my way and still beat the big guys, Joe Coulombe with Patty Civalleri

Type

Label

Becoming Trader Joe, how I did business my way and still beat the big guys, Joe Coulombe with Patty Civalleri

Language

eng

resource.biographical

contains biographical information

Illustrations

platesillustrations

Index

index present

Literary Form

non fiction

Main title

Becoming Trader Joe

Oclc number

1255863225

Responsibility statement

Joe Coulombe with Patty Civalleri

Sub title

how I did business my way and still beat the big guys

Summary

Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe CoulombeCoulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. -- adapted from back cover and Amazon info

Table Of Contents

Foreword / by Leroy D. Watson -- Preface: What's in a name? -- A trader Joe's sampler -- How we got there -- Mac the Knife -- First I sell, then I leave -- Addendum: Post de-partum

Target audience

adult

Classification