Bibliograph

The power of persuasion

Type

Label

The power of persuasion

Language

eng

Characteristic

videorecording

Main title

The power of persuasion

Oclc number

897765817

resource.otherEventInformation

Originally produced by Kantola Productions in 2001

Runtime

Summary

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment, liking, and consensus - may seem like the jargon of social scientists, but Dr. Cialdini brings them to life. In this dynamic, often humorous presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented

Technique

live action

Contributor

Subject

Is Part Of