Bibliograph

Citizen Coke, the making of Coca-Cola capitalism, Bartow J. Elmore

Type

Label

Citizen Coke, the making of Coca-Cola capitalism, Bartow J. Elmore

Language

eng

Bibliography note

Includes bibliographical references (pages [371]-394) and index

Illustrations

platesillustrations

Index

index present

Literary Form

non fiction

Main title

Citizen Coke

Nature of contents

bibliography

Oclc number

881418224

Responsibility statement

Bartow J. Elmore

Sub title

the making of Coca-Cola capitalism

Summary

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity

Table Of Contents

Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?

Target audience

adult

Classification