Qualitative Consumer Research, Episode 11
Type
Contributor
2
Film distributor
1
Is part of
1
Producer
1
Mapped to
1
Label
Qualitative Consumer Research, Episode 11
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555056
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
26
Summary
A video from ECU's archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes
Technique
live action
Incoming Resources
- Has instance1