Advertising & PR
Label
Advertising & PR
Name
Advertising & PR
Focus
Actions
Incoming Resources
- Creating Great Customer Experiences
- Emotional Intelligence in the Workplace
- When Netflix Met Blockbuster
- Customer-Focused Pricing
- Deriving Value from Your Customers
- Rightsizing Inventory
- Lifelong Learning for Career Success
- Innovative Marketing Research Techniques
- Mergers and Acquisitions-The Winner's Curse
- Positioning Your Offering
- Strategy Is Making Choices
- Rethinking Your Business Processes
- Cost-Volume-Profit Analysis
- How to Segment a Market
- The Long Reach of Logistics
- First Movers versus Fast Followers
- Why Did Disney Buy Pixar?
- Reducing Risk, Building Resilience
- Targeting a Market Segment
- Alternatives to Net Present Value
- Coaching-From Gridiron to Boardroom
- How to Value a Company's Stock
- Why the Income Statement Matters
- Positioning: How Advertising Shapes Perception
- Managing Supply and Suppliers
- The Danger of Straddling
- The Tactics of Successful Branding
- How to Analyze a Cash Flow Statement
- Refining Service Operations
- Handling Workplace Conflict
- The Art of Effective Communications
- Leaner, Meaner Production
- Understanding the Time Value of Money
- Winning with Teamwork
- Critical Business Skills for Success Series
- The Power of Superior Operations
- Achieving Results in Your Organization
- How to Interpret a Balance Sheet
- What Trader Joe's Doesn't Do
- Accounting and Finance-Decision-Making Tools
- The Diversification Discount
- Anticipating Your Rival's Response
- Why Ads Work: The Power of Self-Deception
- How Apple Raises Competitive Barriers
- How Investors Use Net Present Value
- Ethics and the Bathsheba Syndrome
- The Motivation-Performance Connection
- Measuring Operational Performance
- The Promise and Perils of Social Media
- Understanding Power Relationships
Outgoing Resources
- Focus1