Bibliograph

Winning the story wars, why those who tell--and live--the best stories will rule the future, Jonah Sachs

Type

Label

Winning the story wars, why those who tell--and live--the best stories will rule the future, Jonah Sachs

Language

eng

Bibliography note

Includes bibliographical references (pages 241-249) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Winning the story wars

Nature of contents

bibliography

Oclc number

744289992

Responsibility statement

Jonah Sachs

Sub title

why those who tell--and live--the best stories will rule the future

Summary

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior<U+2014>great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity

Target audience

adult

Classification