Bibliograph

This I know, marketing lessons from Under the influence, Terry O'Reilly

Type

Label

This I know, marketing lessons from Under the influence, Terry O'Reilly

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrationsplates

Index

index present

Literary Form

non fiction

Main title

This I know

Oclc number

1028839069

Responsibility statement

Terry O'Reilly

Sub title

marketing lessons from Under the influence

Summary

Terry O<U+2019>Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz

Target audience

adult

Classification