Media Literacy: Audience
Type
Label
Media Literacy: Audience
Characteristic
videorecording
Main title
Media Literacy: Audience
Oclc number
945755105
resource.otherEventInformation
Originally produced by Marcom Projects in 2004
Runtime
24
Summary
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising
Technique
live action
Contributor
Content
Is Part Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Subject2
- Content1
- Is Part Of2
- Mapped to1