Williamsburg Regional Library

Fast food off the shelf, Por qué quebró Mc Donald's en Bolivia?

spa

videorecording

Fast food off the shelf

970024960

Originally produced by JMT Films in 2011

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Por qué quebró Mc Donald's en Bolivia?

In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage

live action