Bibliograph

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Type

Label

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Language

eng

Bibliography note

Includes bibliographical references (pages 267-292) and index

Index

index present

Literary Form

non fiction

Main title

Switch

Nature of contents

bibliography

Oclc number

368020682

Responsibility statement

Chip Heath and Dan Heath

Sub title

how to change things when change is hard

Summary

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

Table Of Contents

Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps

Target audience

adult

resource.variantTitle

How to change things when change is hard

Classification

Contributor