Qualitative Consumer Research, Episode 3
Type
Label
Qualitative Consumer Research, Episode 3
Language
eng
Characteristic
videorecording
Main title
Qualitative Consumer Research
Oclc number
920555164
resource.otherEventInformation
Originally produced by Edith Cowan University in 2012
Runtime
27
Summary
A video from ECU's archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes
Technique
live action
Contributor
Film distributor
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Producer
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