Bibliograph

From an idea to Nike, how marketing made Nike a global success, Lowey Bundy Sichol ; illustrated by C. S. Jennings

Type

Label

From an idea to Nike, how marketing made Nike a global success, Lowey Bundy Sichol ; illustrated by C. S. Jennings

Language

eng

Bibliography note

Includes bibliographical references

Illustrations

illustrations

Index

no index present

resource.interestAgeLevel

Ages 10 to 12

resource.interestGradeLevel

Grades 5 to 7

Literary Form

non fiction

Main title

From an idea to Nike

Oclc number

1016621346

Responsibility statement

Lowey Bundy Sichol ; illustrated by C. S. Jennings

Series statement

From an idea to ..., 2

Sub title

how marketing made Nike a global success

Summary

"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing played" -- Back cover

Table Of Contents

Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today

Target audience

pre adolescent

Classification