Williamsburg Regional Library

Guerrilla marketing for writers, 100 no-cost, low-cost weapons for selling your work, Jay Conrad Levinson. Rick Frishman, Michael Larsen, David Hancock

Classification
1
Content
1
Mapped to
1
Label
Guerrilla marketing for writers, 100 no-cost, low-cost weapons for selling your work, Jay Conrad Levinson. Rick Frishman, Michael Larsen, David Hancock
Language
eng
Illustrations
forms
Index
no index present
Literary form
non fiction
Main title
Guerrilla marketing for writers
Oclc number
406142451
Responsibility statement
Jay Conrad Levinson. Rick Frishman, Michael Larsen, David Hancock
Sub title
100 no-cost, low-cost weapons for selling your work
Summary
Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it<U+2019>s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales
Table of contents
Guerrilla marketing : the right idea at the right time. Why you have to be a guerrilla marketer ; An author's guide to an industry on the edge of tomorrow -- Weapons that make you a guerrilla. The most powerful weapons in your arsenal ; The most powerful weapons for selling your books ; The most powerful weapons inside you ; Weapons that make you a guerrilla -- Weapons galore to help you sell more. More powerful publicity weapons ; Weapons that prove you're a guerrilla ; Fusion marketing weapons ; Weapons that use technology to help you ; Weapons that involve your books ; Weapons made possible by your ability to write ; Weapons made possible by your ability to enlist allies ; Weapons that deliver free advertising -- Weapons that are all about you. Weapons that prove you're a pro ; Weapons to make part of your identity ; Weapons for communicating your identity ; Weapons for building your invincible marketing machine ; The great adventure : giving yourself a promotion -- Appendix 1. The guerrilla marketing weapons for fiction and nonfiction listed in order of importance -- Appendix 2. How to find the publicist you need -- Appendix 3. How your networks can help you -- Appendix 4. Sample media kit -- Appendix 5. The timeline for a publicity campaign -- Appendix 6. Writer's Digest publicity questionnaire -- Appendix 7. The top 100 markets in the United States -- Appendix 8. Mike's evaluation form
Target audience
adult

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