This is marketing, Seth Godin
Type
Label
This is marketing, Seth Godin
Language
eng
Index
index present
Literary Form
non fiction
Main title
This is marketing
Oclc number
1050456431
Responsibility statement
Seth Godin
Summary
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world
Target audience
adult
Classification
Creator
Subject
Content
Author
Is Part Of
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Incoming Resources
- Has instance1
Outgoing Resources
- Classification1
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